The Bahamas Ministry of Tourism is proposing to spend an estimated $26.6 million on marketing and promotions of the islands of The Bahamas, and a further estimated $4.1 million on airlift development. Neko Grant, Minister of Tourism and Aviation, said.
He also stated the ministry has an “aggressive” programme for tourism development. “As we move forward with an aggressive programme for tourism and economic expansion in the islands of The Bahamas, including new investments over the next several years,” said the Minister, “the industry will require a matching increase in the quality and capacity of our scheduled airlift in New Providence and Paradise Island, Grand Bahama and the Family Islands."
He added, “Our strategies then will be focused on ensuring that airlift capacity keeps pace with our growing resort inventory.”
The Minister also said efforts will be made to woo Canadian tourists. “Our overall strategy is to reinforce the recent introduction of the islands of The Bahamas to the Canadian marketplace as a multi-island destination with multiple vacation experiences all rolled into one. “The emphasis of my ministry will be on the development of the growing markets in Western and Eastern Canada," he said.
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